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CUTTING MAT: SKY BLUE
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HEADPHONES: APPLE AIRPODS
INCENSE HOLDER: NATURE CHILD
KEYBOARD: APPLE MAGIC
MIC: SHURE MV7
MOUSE: APPLE MAGIC
MOUSEPAD: STEELSERIES
MUG: VACATION® OFFICE
NOTEBOOK: M2 DATABASE
PEN HOLDER: ONLY NY TRASH CAN
PENCIL: STAEDTLER
POSTER: HEY STUDIO
SIDEBOARD: USM HALLER
SPEAKER: TRANSPARENT
STANDING DESK: IKEA
TABLE LAMP: ARTEMIDE NESSO
TABLET: WACOM
TRUCKER HAT: WHR
VASE: HAY W&S CHUBBY
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COLOR GUIDE: PANTONE®
CUTTING MAT: SKY BLUE
DISPLAY: APPLE CINEMA
EXTERNAL SSD: LACIE 4TB
HAND BALM: AESOP
HEADPHONES: APPLE AIRPODS
INCENSE HOLDER: NATURE CHILD
KEYBOARD: APPLE MAGIC
MIC: SHURE MV7
MOUSE: APPLE MAGIC
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PEN HOLDER: ONLY NY TRASH CAN
PENCIL: STAEDTLER
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SIDEBOARD: USM HALLER
SPEAKER: TRANSPARENT
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TABLET: WACOM
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VASE: HAY W&S CHUBBY
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INFO
Creative Director
and Designer
PORTFOLIO
DIGITAL & WEB
BRANDING
Blue rectangular note paper with black spiral binding holes at the top.
Design with text DIGITAL WORLDWIDE WEB and icons labeled apps, websites, platforms, and products.Green oval with text about Alexander Otto's branding services including visual identity and strategy.
Office of Otto logo with a lamp icon and text about 19 years offering creative and design services since 2006.
Green badge with white text reading '32 Awards, Cannes Lions, D&AD, The Webby Awards'.
Green stylized bottle with the text 'DESIGN SERVICES' written vertically.

Creative Director

Berlin, Germany

Monks

2022 - Present

Creative Director

New York, USA

Monks

2020 — 2022

ASSOCIATE Creative Director

New York, USA

Monks

2018 — 2020

SENIOR ART DIRECTOR

New York, USA

Monks

2016 — 2018

DESIGN DIRECTOR

New York, USA

R/GA

2015 — 2016

SENIOR DESIGNER

New York, USA

R/GA

2013 — 2015

SENIOR DESIGNER

HAMBURG, Germany

HI-RES!

2011 — 2013

DESIGNER

HAMBURG, Germany

SYZYGY

2009 — 2011

ASSOCIATE DESIGNER

FRANKFURT, Germany

SYZYGY

2007 — 2009

DESIGN INTERN

FRANKFURT, Germany

SYZYGY

2006

Green badge with 'Global Workshops 37' and city names including Amsterdam, Berlin, Chicago, and others.
Beige ruler with measurements from 1 to 15 centimeters with dark markings on a light background.
Text: 200+ completed client projects since 2006 with help of lovely colleagues, with a globe icon.
Text on green background: A simple and intuitive portfolio without clicking; scrolling portfolio with down arrows.

App
E-Commerce
Experiential
DOTCOM
PlatforM
PRODUCT DESIGN
Tech Innovation
Website

WEB 3

CRM

APP

Hugo Boss web3

Loyalty Program

PLATFORM

E-COMMERCE

DOTCOM

oculus.com

website thumbnail

WEBSITE

Interactive

Google Cloud

Behind The Beat

app thumbnail

APP

AR

INTERACTIVE

Childish Gambino

Pharos AR app

PLATFORM

CUSTOMIZATION

DOTCOM

genesis.com

Visual identity
Brand STRATEGY
BRAND PLAYBOOK
style guide
packaging system
Collateral

branding thumbnail

REBRANDING

PACKAGING

CAMPAIGN

uniball relaunch

BRAND LAUNCH 

PACKAGING

IM8 health by

David Beckham

branding thumbnail

REBRANDING

WEB

CAMPAIGN

American Apparel

brand relaunch

BRAND LAUNCH

CAMPAIGN

Toyota &       

Team USA

REBRANDING

WEB

PACKAGING

SOJOS Eyewear             

rebranding

Here are my 50 favorite projects, listed alphabetically. Huge thanks to the incredible colleagues and clients who made them POSSIBLE! Grateful to have been a small part of these  teams <3

client

project

agency

type

#

Airbnb

air/Marketing Week

Monks, New York

PLATFORM

01

AMAZON

AWS: Virtual Event Platform

Monks, New York

PLATFORM

02

American Apparel

RELAUNCH

Monks, New York

BRANDING

03

American Express

US Open: The Pro Walk

Monks, New York

EXPERIENTIAL

04

Blue Canyon Technologies

Enabling Space Missions

Monks, New York

WEBSITE

05

Childish Gambino

pharos ar

Monks, New York

APP

06

chiptole

Savor.Wavs

Monks, New York

WEBSITE

07

compass

brand in motion

Monks, New York

BRANDING

08

Estee lauder

traveler Experience

Monks, New York

EXPERIENTIAL

09

FASHIONCHEQUE

GIFTING FASHION

Monks, BERLIN

BRANDING

10

fila fusion

RELAUNCH

Monks, BERLIN

BRANDING

11

forcepoint

boston cyber experience center

Monks, New York

EXPERIENTIAL

12

ge

predix storytelling

Monks, New York

WEBSITE

13

genesis

GENESIS.COM

Monks, New York

PLATFORM

14

google

ABAT

Monks, New York

BRANDING

15

google

behind the beat

Monks, New York

WEBSITE

16

google

daydream

Monks, New York

BRANDING

17

google

nyc campus branding

Monks, New York

BRANDING

18

hugo boss

loyalty program

Monks, BERLIN

PLATFORM

19

IBM

DAVOS

Monks, New York

EXPERIENTIAL

20

IBM

INTELLIGENT WORKFLOW

Monks, New York

WEBSITE

21

IM8

BRAND LAUNCH

Monks, New York

BRANDING

22

LA28

Olympic and Paralympic Games

Monks, New York

BRANDING

23

MAC COSMETICS

OCULUS.COM

Monks, New York

PLATFORM

24

META

META.COM — FUTURE VISION

Monks, BERLIN

PLATFORM

25

META

Facebook — Ad Portal

Monks, New York

PLATFORM

26

META

Instagram — Well Being Platform

Monks, New York

PLATFORM

27

MODELO

MODELO.COM

Monks, New York

PLATFORM

28

NETFLIX

THE NETFLIX EFFECT

Monks, BERLIN

PLATFORM

29

NIKE

BASKETBALL

R/GA, New York

BRANDING

30

NIKE

FOOTBALL

R/GA, New York

BRANDING

31

NIKE

GOLF

R/GA, New York

APP

32

NIKE

KOBE X

R/GA, New York

WEBSITE

33

NIKE

TEAM FOOTBALL

Monks, BERLIN

PLATFORM

34

OCULUS

OCULUS.COM

Monks, New York

PLATFORM

35

Oscilloscope

The House That Yauch Built

Monks, New York

WEBSITE

36

PAYPAL

BRAND CENTRAL

Monks, BERLIN

PLATFORM

37

PAYPAL

SENDING MONEY WITH DELIGHT

Monks, New York

APP

38

SIEMENS

Jobs & Careers CENTER

Monks, BERLIN

PLATFORM

39

SOJOS

RELAUNCH

Monks, BERLIN

BRANDING

40

SPOTIFY

INNOVATION CENTER

Monks, New York

EXPERIENTIAL

41

STARBUCKS

NYC Roastery AR app

Monks, New York

APP

42

THE ALIENIST

Google Zoo — TNT — Warner Media

Monks, New York

WEBSITE

43

TOYOTA

TEAM USA SPONSORSHIP

Monks, New York

BRANDING

44

TWITTER

PARTNER CENTER

Monks, New York

PLATFORM

45

TWITTER

TRANSPARENCY CENTER

Monks, New York

PLATFORM

46

UBER

BEACON — PRODUCT LAUNCH

Monks, New York

WEBSITE

47

UBER

WHERE TO — APP LAUNCH

Monks, New York

WEBSITE

48

VERIZON

INNOVATION CENTER

Monks, New York

EXPERIENTIAL

49

WARBA BANK

RELAUNCH

Monks, BERLIN

BRANDING

50

selected projects
in chronological order

CLIENT

PROJECT

Brand Identity and
Packaging

ROLE

Creative Direction,
Design

AGENCY: MONKS

Andria Wu
Bas Krol
Evangel Huang
Frederix Batista
Nicolas Barlier
Nick Groen
Phillip Tan
Wessel van Wegen

Brand identity, launch and packaging for IM8, a wellness supplement company co-founded by David Beckham and experts from Mayo Clinic and NASA.

press logo

We provided the brand guidelines including brand house, logo, color spectrum, typography, iconography, layouts, art direction for photography and product packaging.

In addition to the flagship product, we designed packaging for several other offerings, including longevity pills, refill packs, travel-size products, welcome kits, and various merchandise.

out of home
website design
layout with photo
layout
layout dark background
brand guidelines
logo breakdown
color guidelines
typography guidelines
typography guidelines
typography guidelines
design rational
D2C order
brand guidelines
packaging refill
packaging to go
brand guidelines

CLIENT

PROJECT

HUGO BOSS XP
Loyalty Membership Program
powered by WEB 3

ROLE

Creative Direction,
Design

AGENCY: MONKS

Alexandre Gellard
Ally Behr
Bas Krol
Ben Lunt
Dan Lewis
Ioanna Papazoglou
Wessel van Wegen

Pilot program strategy and identity design to launch HUGO BOSS XP, an omnichannel membership program that seamlessly blends a traditional tier-based loyalty system with the innovation of collecting and redeeming tokens utilizing the latest innovations in WEB3/Blockchain.

PROJECT

Our goal is to develop a cohesive Visual Identity System for the Loyalty Program that sits within the HUGO BOSS brand. The system can be applied both to the HUGO and BOSS brand.

PROJECT

The idea is that our logo framework could seamlessly integrate with upcoming marketing campaigns, loyalty program activations, runway shows and product lines like Hugo Blue Jeans or Boss Camel.

SCOPE

CRM Strategy
Identity Design
Content Creation
Art Direction
Digital Ecosystem
App design

Futuristic crystal cube with XP letters and text about community experience by hugoboss.com.
Identity design guidelines screen with the word COMMUNITY and description of XP community experience.
Text reading 'Welcome to the future of fashion' in black on red with 'Identity Design Guidelines' above.
Red block with black text describing XP as a community experience empowering members to connect, innovate, and play.
Brand identity guidelines showing three primary colors: red, off white, and camel with hex and color codes.
Branding guidelines for the Avesta font showing uppercase, lowercase letters, and font weights.
Black background with white text reading 'Loyalty Web 3.0 Program Strategy' and smaller gray text 'Not Available'.
Text reads Loyalty Web 3.0 Program Strategy and Not Available on black background with blurred white rectangle.
Text reading Loyalty Web 3.0 Program Strategy with a blurred rectangular element below on black background
Text on black background: Loyalty Web 3.0 Program Strategy, Not Available with blurred white square.
Text reading Loyalty Web 3.0 Program Strategy with Not Available on blurred background.
Text reading Loyalty Web 3.0 Program Strategy with Not Available below on a black background.
Text 'Loyalty Web 3.0 Program Strategy' and 'Not Available' with a blurred central image on a black background.
Text reading 'Loyalty Web 3.0 Program Strategy' with 'Not Available' below on a black background.
Text reading Loyalty Web 3.0 Program Strategy with blurred content below and Not Available caption.
Text reading Loyalty Web 3.0 Program Strategy Not Available on black background with blurred central content.
Black background with white text reading Loyalty Web 3.0 Program Strategy, blurred content below it.
Blurry image with text 'Loyalty Web 3.0 Program Strategy' on black background
Text reads Loyalty Web 3.0 Program Strategy Not Available on a black background with a blurred white shape.
Black background with white text reading Loyalty Web 3.0 Program Strategy, Not Available below.
Text on black background says Loyalty Web 3.0 Program Strategy Not Available.
Text 'Loyalty Web 3.0 Program Strategy Not Available' on a black background with a blurred white rectangle.
Text on black background: Loyalty Web 3.0 Program Strategy, not available with blurred content below.
Title text reading Loyalty Web 3.0 Program Strategy with Not Available below on a black background.
Title Loyalty Web 3.0 Program Strategy and subtitle Not Available on black background.

CLIENT

PROJECT

Global E-Commerce Relaunch
maccosmetics.com

ROLE

Creative Direction,
Design

AGENCY: MONKS

Anna Chau
Federico Arguissein
Florencia Beil
Joana Dohmann
Maria Nenclares
Maricela Arizaga
Yanchen Zhao

Relaunching the global e-commerce platform for the industry leader in beauty and makeup. Generating over $350 million in sales per year, the platform needed to meet our hard requirements for accessibility and shopability, all while embodying a bold and distinctive design.

SCALABILITY

M·A·C offers 7,000 SKUs globally across skin, lip, and eye categories, with over 50 collections released annually. Our system was built to be both flexible and adaptable, enabling seamless scalability for diverse local markets.

ARTISTRY

Since 1984, M·A·C has championed inclusivity and artistry. Our visual language for this project emphasized Inclusivity, Artistry, Diversity, and Fashion—balancing aspirational and approachable to reflect their bold identity.

CLIENT

PROJECT

Brand Identity
Packaging, Web, Social, Campaign

ROLE

Creative Direction,
Design

AGENCY: MONKS

Anna Chau
Frank Gouwy
Gaia van der Zeyp
Jessica Stewart
Jonny Singh
Kervin Morales
Nicolas Ferreyra
Yanchen Zhao

Reimagining the identity of Japan’s oldest pen manufacturer, we crafted a unified and modern brand system rooted in the essence of its name: ‘uniquely uni,’ bringing together legacy, innovation, and simplicity like never before.

Functionality

The redesign simplifies uni-ball to uni, with an updated wordmark enhancing legibility across screens, reflecting user insight, and uniting their diverse product portfolio. The streamlined identity strengthens the brand architecture while celebrating its heritage.

Versatility

The new uni brand system bridges functionality and emotion, spanning web, digital, social, campaigns, OOH, and print. It flexes from professional storytelling to personal expression, seamlessly connecting users with both the brand and its products.

Woman with ponytail wearing black tennis skirt and shirt sitting against white background.
Shadow of a person walking on a red running track with white lane lines visible.
Online store page showing Oculus Quest 2 VR accessories including case, strap, cable, and fit pack.
Glowing transparent cube with circuitry surrounded by text about tier 1 membership, touchpoints, and rewards.
Person in VR headset drawing play area boundary in a living room setup with couch and bookshelf.

CLIENT

PROJECT

oculus.com

ROLE

Creative Direction,
Design

AGENCY: MONKS

Jose Sebastian

Robbert Mastebroek
Kervin Morales
Vanessa Lai
Joey Serxner
Fernanda Gonzalez
Tom Kamps
Vincent Mei

OCULUS

Chad Tafolla
Camiel Flohr
Tim Zarki
Todd Hershy
Bri Marie
Paul Gallardo

Relaunch of oculus.com to bring the immersive feel of VR to the web. From e-commerce to immersive product detail pages, we crafted a cohesive design system that brings every element to life.

DIGITAL DESIGN

Oculus had just unveiled a refreshed brand identity, but the guidelines lacked a digital lens. Building on the logo, typeface, and color palette, our team reimagined how the brand could come to life online with a modern, immersive design system.

CHALLENGE

Our challenge was to design a conversion focused ecommerce experience enriched by brand storytelling. We needed to highlight product features, show real consumer use, and present technical details in a clear, engaging, and easy to digest format.

Webpage showing Oculus VR accessories: carrying case, elite strap, link cable, battery pack, and fit pack.
Stylized 3-tier bar chart with six dark blue bars and small pink bases on a dark background.
Collage of Oculus VR headset, accessories, gaming, and VR experience promotional images.

CLIENT

PROJECT

Data Innovation Space
at the New York Office

ROLE

Co-Creative Direction,
Design, Animation

AGENCY: MONKS

Carolina Nishino
Delano Kamp
Jessica DeVirgilis
Matthijs Klip
Maxime Inden
Tom Kamps
Vincent Mei

Realtime data and innovation experience installed at the Spotify headquarter in New York City. Audio, light and 2 meter display synchronized  and controlled by input through an intelligent content management system.

MISSION

We built a permanent installation for Spotify’s offices in New York and London. The goal is to engage partners through an audio-visual experience comprising multiple pieces, including a dynamic light installation driven by data and insights only Spotify can provide.

IDEA

Additionally, we also developed a massive, eight-meter wall for displaying interactive content. Everything is managed through a custom CMS which lets Spotify admins customize the content for specific clients.

CLIENT

PROJECT

Toyota: Team USA
Brand Identity Extension

ROLE

Creative Direction,
Design

AGENCY: MONKS

Frank Gouwy
Jennifer Weber
Jonny Singh
Kervin Morales
Sara Tunstall
Yanchen Zhao

We combined brand characteristics of Toyota and Team USA to create this cohesive design system for all the Olympic and Paralympic partnership communications.

GOAL

We developed a cohesive Style Guide for Toyota that can be applied to all 2020 Domestic Olympic & Paralympics communications. Functional in modularity and utility, highlighting the synergy between Toyota and Team USA.

IDEA

Visually on-brand to the existing Toyota global brand, our visual identity makes unique connections to the USA flag and the shapes of the running track in a stadium.

Two white virtual reality controllers with open circular tracking rings against a white background.
3-tier bar chart design system with six dark blue bars and small pink bases on a purple background.
Glowing transparent cube with circuit boards floats against black background and membership evolution text.
Person in VR setting drawing a boundary near a couch, lamp, and bookshelf with purple line markers.

CLIENT

PROJECT

Brand Identity

ROLE

Art Direction,
Visual Design,
Animation

AGENCY: MONKS

Dylan Hoop
Frank Gouwy
Gradwell Sears
Jennifer Weber
Jonny Singh
Sara Tunstall

We revitalized American Apparel, transforming it from a nostalgic brand into a bold, modern digital presence. Vibrant design, Gen Z insights, and shareable content helped reestablish its cultural relevance.

GOAL

Through striking visuals and lifestyle-driven storytelling, we created a brand identity that celebrates individuality. Every touchpoint—from product imagery to social content—was designed to spark engagement and build loyalty.

IMPACT

Our work positioned American Apparel for the future, blending heritage with a fresh creative approach. The result is a brand that feels as relevant today as it did in its prime.

Woman in blue dress lying on blue surface with American Apparel text.
Model in a pink and white vintage track jacket poses outdoors near a vintage motel sign.
Woman in pink fuzzy sweater lying on green carpet with orange couch behind her in an American Apparel ad.
Diverse young adults posing together in casual clothes in an American Apparel ad with pink border.
Woman with red lipstick wearing a black tennis skirt and top sitting on the floor against beige wall.
Two white VR controllers with open lids showing joystick and buttons inside on a light background.
3-tier navy blue bar chart design with pink bases on dark background.
Glowing 3D cube with circuit boards, surrounded by membership, touchpoint, and rewards text columns.

CLIENT

PROJECT

Google Cloud: Partnership
Spotify - Behind The Beats
web, data visualization

ROLE

Creative Direction,
Design

AGENCY: MONKS

Carolina Nishino
Codie Chang
Declan Byrne
Hessel Bonenkamp
Leon te Loo
Max Lemstra

Spotify is revolutizing audio and Google Cloud is powering the revolution. To showcase the spectacular scale of this partnership, we’ve turned data, insights and statistics into stories.

IDEA

Our Data Visualization at it’s core showcases how Spotify has leveraged the sheer power, speed, and scale of the Google Cloud Platform in its infrastructure, allowing Spotify to grow and expand their innovative spirit.

CLIENT TEAM

Working in close collaboration with Google and Spotify, we created the concept and scripts for the data visualizations and also executed each of the particle animations down to the last dot.

SCOPE

Immersive Website
Data Visualization
Animation

3D digital globe of Americas with colorful dots and network lines showing data events and time elapsed.
Shadow of person walking on red running track with one sneakered foot visible.

CLIENT

Childish Gambino —
Donald Glover

PARTNERSHIP

Wolf + Rothstein
Google
unity

PROJECT

Pharos AR

ROLE

Art Direction,
Visual Design, 
Animation

AGENCY: MONKS

Anthony Marefat
Dylan Hoop
Eric Wagliardo
Juan Behrens
Justina Sung

PHAROS AR is an immersive, mind-bending musical experience that invites you to explore a virtual manifestation of Childish Gambino’s universe.

GOAL

The app is built with ARCore, Google’s platform for augmented reality, and Unity, a real-time 3D development tool. As the first multiplayer AR app of its kind, PHAROS AR uses the Cloud Anchors API to enable seamless cross-platform play on Android and iOS, so you and your friends can play together.

PARTNERSHIP

We teamed up with Roth + Wolfstein to bring Donald Glover's vision to life. Built in Unity and powered by ARCore, the groundbreaking multiplayer AR experience launched just in time for Childish Gambino's 2019 world tour.

Logos of media outlets including Highsnobiety, Hollywood Reporter, Billboard, Variety, Complex, CNET, and others.
Shadow of a person running on an orange track with one visible shoe stepping forward.

CLIENT

PROJECT

genesis.com

ROLE

Art Direction,
Visual Design,
Animation

AGENCY: MONKS

Damian Lettiero
Gradwell Sears
Jason Lentink
María de la Paz Vargas

We transformed Genesis.com with a 3D car configurator, letting users explore and customize vehicles in real-time. This seamless, interactive experience redefines digital luxury retail.

MISSION

The web-based configurator removes barriers—no downloads, no plugins—while offering full interactivity. Users can explore every detail, from exterior design to interior features, in a lifelike environment.

Awwwards logo featuring stylized 'AW' connected by lines in a minimalist design.

PARTNERSHIP

In collaboration with Genesis and INNOCEAN, we crafted an experience that blends technology with luxury. The result is a benchmark-setting platform that reshapes digital automotive retail.

Text showing a white letter G followed by brown numbers 8 and 0 on a dark background.
White letter G with construction grid lines on a dark brown background.
Stylized letter G with partial circle and number 70 in dark brown and gray tones.
2018 Genesis luxury sedan with highlighted headlight and leather seat stitching.
Uber app interface showing a route on a map from current location to West Park destination.
2018 Genesis G80 luxury car specs: 311 hp, fuel 19/27 gallons, MSRP $41,750 with build and dealer options.
Side profile of 2018 Genesis G80 car with specs: 311 hp, 19.27 gallons fuel, $41,750 MSRP.

CLIENT

Chipotle Mexican Grill logo with stylized chili pepper inside a red circle.

PROJECT

Chipotle: Savor.Wavs

ROLE

Art Direction,
Visual Design,
Animation

AGENCY: MONKS

Gradwell Sears
Johan Holwerda
Maria de la Paz Vargas
Marten Meussen
Oscar Guagnelli
Peter van der Noord
Ricco Arntz

Savor.Wavs reimagines Chipotle’s 51 fresh ingredients as a dynamic audio-visual experience. In collaboration with Monks, PARTY NY, CAA, Chipotle, and Wu-Tang Clan’s RZA, it transforms menu choices into an interactive musical journey.

SOUND

RZA crafted distinct sounds for each ingredient, performed by a 60-piece orchestra. For example, avocado sang through viola, while cilantro and jalapeño added depth, creating a rich, musical tribute to Chipotle’s fresh ingredients.

EXPERIENCE

SAVORWAVS.com lets users turn their orders into dynamic soundscapes. Using real-time visuals and audio, the experience evolves with each ingredient, making menu choices interactive and immersive.

Logos of The One Show, The Webby Awards, The Clio Awards, FWA, and Awwwards.

CLIENT

Partial turquoise text spelling 'Uber' on a black background.

PROJECT

Where to?

ROLE

Art Direction,
Visual Design,
Animation

AGENCY: MONKS

Cathrine Lee
Chris Doe
Elbert Niezen
Mariano Regini

UBER

Carey Head
Donald Wong
Peter Markatos
Shalin Amin

To launch the new Uber app,
we built an interactive site that explains its features intuitively. Users scroll through a seamless, animated journey—mirroring a ride, with Uber-inspired icons marking key moments.

MISSION

Localized in 50+ languages, the site delivered a smooth global experience. In two weeks, millions engaged, making "Where To" a standout in Uber’s digital evolution.

EXPERIENCE

The site blends storytelling with functionality, making complex features feel effortless. A bold, motion-driven design turns discovery into an interactive journey.

Logos for The Webby Awards, FWA, Awwwards, CSS Design Awards, and two additional design awards.
Large white letter G followed by brown numbers 80 on dark brown background.
White letter G in a modern style on a dark brown background with faint grid lines.
White letter G inside a partial gray circle with faint letters G70 below on dark background.
2018 Genesis luxury sedan in profile with close-up of headlight and leather interior stitching.
A blurred aerial city map with a faint outline of a smartphone and the word UBER above it.
Phone screen with a map showing route from current location to West Park with two cars nearby.

CLIENT

PROJECT

Nike Golf Club
App

AGENCY

R/GA
New York

ROLE

Art Direction
Visual Design
Animation

TEAM

Felipe Ferreira
Leah Rajaratnam
Rasmus Wängelin
Sammi Needham
Vitor Andrade
Xavier Gallego

Graphic of a digital Earth with text highlighting volume, speed, and innovation without limits.

We relaunched the Nike Golf Club app with a fresh design, immersive visuals and custom animations system to elevate the golfing experience, rewarding users with every achievement.

DIGITAL DESIGN

We built a complete digital design system to bring the refreshed Nike Golf brand to life. A dark UI set a premium tone, while immersive golf course photography grounded the experience with authenticity and depth.

EXPERIENCE

The app delivers a rich, dynamic user journey—tracking performance with stats, leaderboards, and shareable profiles. Infographics and a personalized animation system added clarity and energy, turning every interaction into a rewarding moment.

Woman with ponytail wearing black tennis skirt and shirt sitting against a light background.
Pair of white virtual reality controllers with open circular tracking rings and thumbsticks.
Glowing cube with circuit boards surrounded by tier 1 membership types, touchpoints, and rewards text.